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9 Marketing Mistakes to Avoid#

Here are the 9 major marketing mistakes and how to avoid them:

1. No Focus#

  • The list of prospects/leads should be your top priority.
  • Focus on one specific, highly qualified prospect (your "ideal client avatar").
  • Know them intimately.

2. No Compelling Offer#

  • Have an irresistible offer that prompts immediate action.

3. No Deadline#

  • Create urgency in your offer to increase response rates.

4. No Testimonials#

  • What others say about you is far more influential than what you say about yourself.

5. No Measurement of Results#

  • Focus on ROI (Return on Investment).
  • Know your numbers.
  • Don’t get hung up on response rates alone.

6. No Follow-Up#

  • Most people give up too soon.
  • 82% of sales happen after the first follow-up.

7. Trying to Be Cute, Funny, or Smart#

  • Avoid non-direct response advertising styles as a small business owner.
  • Stick to direct response marketing.

8. Bad Copy#

  • The right words are crucial.
  • Make your copy as emotional and compelling as possible.

9. Too Much Reliance on One Media#

  • The worst number in business is 1:

  • 1 source of traffic

  • 1 opt-in
  • 1 lead magnet
  • 1 JV/affiliate partnership
  • 1 front-end offer
  • 1 email service provider

Diversify your marketing strategies. Think of it like multiple legs of a table for stability.