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The Key to Maximum Profitability#

Your biggest profits will come from one strategy:

Focus on re-selling to your best clients!

LeadGen / 2-Step Marketing#

This is why 2-step marketing is the absolute best client attraction and acquisition (conversion) strategy:

  1. Gain new clients with ease.
  2. Astonish them!
  3. Focus on re-selling while delivering real value.

More info on 2-Step Marketing here.

The Formula for Guaranteed Profits (By T. J. Rohleder)#

Forget all the complicated MBA stuff! Getting rich in your own business is simple (not easy)...

Here’s the formula:

  1. Get a large number of people
  2. To consistently give you a large amount of money
  3. At a high profit margin per transaction

... And you will get rich!

Four Business Growth Moves (Myron Golden)#

What if you were only FOUR Moves away from changing your (business-)life forever?

These moves are the secret to unlocking growth.

What are those four moves?

So glad you asked.

  1. Increase Your Lead Generation
  2. Increase Your Lead Conversion
  3. Increase The Amount Each Customers Spends (increase LTV)
  4. Increase Your Customer Retention (increase LTV)

When you learn to master these four moves by applying them to your business it will change your life for the rest of your life.

The Three Ways to Grow Your Business (Jay Abraham)#

Jay Abraham emphasizes three core levers for explosive business growth:

  1. Increase the Number of Clients: Get more customers through marketing, outreach, and referral programs. This expands your reach and market share.
  2. Increase the Average Transaction Value: Get each customer to spend more per purchase. This can be achieved through upselling, cross-selling, bundling, and offering premium options.
  3. Increase the Transaction Frequency: Get each customer to buy more often. Implement strategies like loyalty programs, subscription models, and consistent communication to encourage repeat business.

In essence, Jay Abraham's philosophy boils down to maximizing the lifetime value (LTV) of each client by optimizing these three key factors.

Bonus (The often overlooked 4th lever)#

Improve Your Marketing and Sales Processes: By refining your marketing and sales strategies, you can

  • improve conversion rates,
  • reduce acquisition costs, and ultimately
  • enhance the effectiveness of the first three levers.

The Two Ways to Grow Your Business#

  1. Increase the number of clients
  2. Increase the value of each client (LTV)
    1. Increase the average order value per sales transaction
    2. Increase the frequency of sales transactions

In other words: Attract and acquire more clients, then create and present more offers to them.

In other words again: Expand your customer base, and raise the LTV per client.

  1. Get More Clients.
  2. Get Them to Spend More.

The end.

Bottom Line#

Your biggest profits will come from one strategy: re-selling to your best clients.

So let's focus on creating more value by coming up with new, high-value offers and presenting those to our existing clients.