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The Simplest Copywriting Formula That Never Fails#

The simplest but most powerful copywriting formula in all of advertising:

Problem = Bring up the pain
Agitate = Make 'em feel it
Solution = Sell the solution

PAS

People will do more to avoid pain than to gain pleasure.

  • You reach people in their pain
  • Twist the knife and make it hurt
  • Then offer them the solution

This formula...

  • Is very simple, but:
  • It works perfectly fine

And we can use it in so many subtle ways... In most of our ads, landing pages, sales pages, etc.