Partnerships & Joint Ventures (Affiliate Programs, JVs, Referrals, and Other Strategic Partnerships)#

The perfect traffic source, especially for lead generation and front-end funnels.

The Second-Best Traffic Source#

...right after your own customer/client list: Referrals, affiliates, partnerships.

The traffic source is - generally speaking - a paid-for traffic source, but:

We pay the affiliate or JV partner only IF the get a result (sale), and they get paid after a sale happens.

This keeps us cashflow positive at all times.

Benefits#

With this type of traffic, we avoid negative cashflow issues.

Staying cashflow positive allows us to scale faster than if we were waiting to recoup advertising costs over time.

Additionally, as discussed within Traffic Endgame and the Freedom Marketing System, this type of traffic is the highest-converting traffic available to us, outside of our own existing lists.