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Target/Niche Marketing#

The market is more important than the product/service.

Master these strategies to outshine your competition:

  • Identify your future buyers before they even do business with you.
  • Know exactly how and where to find them.
  • Speak the words they want to hear to make them take action.
  • Keep them happy and eager to return repeatedly.

The Essence of Targeted Marketing#

  • Know your future customers before they become clients.
  • Find them easily.
  • Communicate effectively.
  • Understand their desires.
  • Identify their biggest problems and struggles.
  • Provide what they want most.
  • Focus on what they want, not what we want.
  • Ensure they come back again and again.

The Golden Key to Success#

It's never about you - it's all about your customers and what they really want.

Serve your customers' "wants" and fulfill their "needs."

They buy based on their "wants," and this is where the money is.

Understand that self-interest motivates your customers. It's always about satisfying their desires while delivering value and maintaining integrity.

Getting Inside Their Minds#

To serve them best, get inside their minds. Understand their self-interest, wants, and cravings. By solving their problems, they will gladly exchange money with us.

Self-interest drives all human behavior. As marketers, we must enter their self-centered world, understanding their thoughts and emotions.

Ultimately, we must convince them that it's in their best interest to give us their money.

Our products and services must deliver on their promises.

Understanding Human Behavior#

People are motivated to avoid pain. As marketers, if we can "make their pain go away," they'll pay us for it.

People are driven by:

  • Greed
  • Fear
  • Power/Superiority
  • Sex
  • Laziness
  • Love
  • Recognition/Pride/Ego
  • Boredom/Emptiness
  • Pain (Physical & Emotional)
  • Emotional Distress (Anger/Anxiety/Frustration/Confusion)
  • Comfort/Security
  • Habit
  • Recognition/Fame/Adoration/Attention/Appreciation
  • Immaturity/Insecurity/Poor Self-Image
  • Dependency/Learned Helplessness

Many of these factors are interconnected.

People desperately seek solutions to their emotional pain. They look for pre-packaged solutions and easy answers that soothe them.

Though it may sound harsh, it's true: Everyone tries to avoid pain and seeks pleasure, ideally through an easy solution.