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Value-First Strategy#

Focusing on this cornerstone strategy - providing massive value to our clients upfront - will lead to big wins.

Provide value to our clients without asking for anything in return.

How to Build Tremendous Value#

This is crucial for true success:

  • Qualify our customers so our offers reach those who actually want what we're selling.
  • Discover the exact benefits they desire.
  • Break down their resistance and make them eager to buy now.

Always remember to sell great offers and solutions - nobody cares about our products and services.

With each promotion, we must build tremendous value.

Our prospects don’t care about us, our companies, or our products and services. They only care about themselves (they're always tuned in to WII.FM: 'What's In It For Me?').

So:

  • By qualifying our prospects, we ensure they care about owning the benefits of what we offer.
  • This is our superpower.
  • We must build so much value in our offers that it breaks down their resistance to buy.

And, of course, we must actually help them and provide real solutions.